Melvin the what?

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) is best described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldbergs do best - performing a simple task as inefficiently as possible, often in the form of a chain reaction - Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.

What makes Melvin Melvin?

Melvin takes pictures and makes video's of his audience which he instantly uploads to his blog, Facebook and Twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.

This website

On this website you'll find links to Melvin's Facebook and Twitter account. You can also check the history and see what Melvin saw and said at the moments of his performances and during his video shoot. Whilst performing Melvin talks to his spectators and the rest of the world via the internet. He shoots and instantly uploads photos and videos of his audience. Besides that he stamps posters and signs unique T-shirts and bags in multiple colours. At the end of the show Melvin selects a song to get the party really started.

Melvin live

Melvin is only able to communicate when he's doing a live show. He's definitely not an online identity or a computer. At the moment he's taken some time off so no Twittering, no Facebooking, no partying.


Melvin the Machine was created by studio HEYHEYHEY. They tried to create, what they call, a 'super moment' at which the experience counted rather than the end result. Initally Melvin featured for 10 days in MU artspace during the 2010 Dutch Design Week where around 14.000 people came to see Melvin perform. In February the video was shot in the beautiful ‘De Ploeg’, a (former)factory designed by Gerrit Rietveld. More information about Melvin and the peolple who made it all possible can be found under answers.